Our Story

It's My Obsession, an ITA-focused accessory brand, designs long-lasting accessories to showcase your favorite interests while being functional for everyday use in a cute & cool way.

Sparks Flying for Change

When the company's founder / designer was looking for a way to display his collection of enamel pins, he noticed there were few options to display collectables in a universal & polished way.

With a need for innovation in the collectable market, ideas & designs started to flow, specifically the ITA Frame Backpack & ITA Switch Case.

Big Dreams, Small Beginnings

For the designs to come to life, we turned to you, the public. We asked various fandom communities for critiques as well as testing samples to launch a crowd-funded Kickstarter campaign, 200% funded.

With our products, your collectables no longer live in a drawer or a box in the closet.

Your favorite fandoms get to be with you on your daily adventures and have a way to connect with others along the way.